The conventional ways of building links can take up a lot of time, whether it is a matter of exchanging links with other websites, posting comments on forums and blogs, writing articles and posting them on article directories, registering your website on website directories and so on.

While all of these common backlink-building methods are useful if applied directly, and worth pursuing, there is another way to build links quickly and effectively that a lot of web masters ignore or simply do not know about.

I am talking about using RSS feeds and taking advantage of some of the features of Google’s FeedBurner website. “RSS” stands for “Real Simple Syndication” and offers website and blog owners a quick and easy way to automate the distribution and syndication of their content to publishers across the Internet.

FeedBurner was launched in 2004 as a free RSS management service. In 2007 Google took over the service and integrated it with the rest of the Google empire. Today, feed burner offers a lot of features for website owners who want to take advantage of RSS feeds to distribute their content.

If you want to distribute your content through an RSS feed you will first need to install a feed on your website.

If you have a blogger.com or WordPress.com blog, it would be a good idea to host it on your website to take advantage of the built-in RSS feed that comes with each of those blog platforms. Another way to set up an RSS feed on your website if you don’t want to host one of those blogs is to run a search on Google for “RSS feed generator”.

Once you have set up your feed, go to feedburner.com, sign up and follow the instructions to “burn a feed” on feed burner. To do this, simply type your blog or feed URL into the appropriate field on FeedBurner. Feed burner will then set up your new feed account and you will immediately be able to adjust the settings to optimize, publicize and monetize your feeds.

The way to start generating incoming links via your FeedBurner feed is very simple:

1. Login to feed burner and click your feed title.

2. Click on the “Publicize” tab.

3. Locate “Ping Shot” under the SERVICES list and click on it.

4. Click the “Activate” button.

That’s it! Now, every time you update your blog, or website, Feed Burner will notify its network of syndication services, which in turn are linked into a whole network of other related syndication and distribution services. As more and more websites pick up your article, it will create more and more back links to your website.

One more thing you can do to increase the effectiveness of this method is to make sure that your complete article is distributed. You can quickly set this up on feed burner like this:

1. Click on the “Publicize” tab.

2. Locate “BuzzBoost” under the SERVICES list and click on it.

3. Check the “Display item content”.

4. Select “Plain Text” and then select “Full item”.

Save, and you have done.