Feb
Why It’s Important To Build A Relationship With Your Opt-In List Subscribers
It does not matter how small your business is, building and cultivating a list of people who are interested in receiving e-mail from you can make a big difference. If your Internet business does not have an opt in e-mail list, and if your web page does not have an opt in form for people to add themselves to your list, you are neglecting one of the most lucrative aspects of building a big money home business on the Internet.
When people visit your website and fill-in your opt in form they are giving you permission to keep them informed about any developments on your website and also to tell them about your business.
This makes you safe from accusations of spam because everybody on the list has not only filled in the opt-in form on your website, but they have also received a confirmation request e-mail from your auto responder and will have clicked a confirmation link in the body of the e-mail. In short, each subscriber on your list has sent you his or her name and e-mail address and confirmed that he or she is willing to hear from you.
Of course, just because people have gone through the double opt in process it does not mean that they will read your newsletters. It is up to you to provide useful and interesting content, and to encourage your opt-in list subscribers to open the e-mail. One of the best ways you can do this is by writing compelling headlines that arouse their curiosity. Make sure though that the content of your e-mail delivers on the promise of the headline otherwise your subscribers will feel cheated or disappointed.
If you want to build a list of subscribers who actually read your e-mail messages you should avoid the temptation to over sell your business. If every single one of your e-mails does nothing other than try to persuade your subscribers to buy your products or join your business opportunity you will probably be disappointed with the results. Most likely your subscribers will quickly stop reading your messages.
Try to build a relationship with your subscribers instead of trying to sell them something, It is important that you think about what your subscribers actually want from you. What they probably want is useful information about the market niche that your work at home business opportunity is serving. They also want to be entertained. So right from the beginning make sure that you inform and educate your subscribers with lively, entertaining and cheerful messages. Then you will be able to introduce them to your products and services later.
How late is “later”?
It could be a brief sentence and a link at the end of your e-mail, or you could add a little business promotion and web link in the PS section of your e-mail. The better choice might be to avoid any direct promotion at all in the first few messages that you send out.
It is really a matter of finding the formula that works best for you and your subscribers. The point is to show them that you are an expert in your field whose judgment can be trusted, and to entertain them in the process. Warm and informative newsletters are vital to winning over your subscribers, and winning over your subscribers is of course important to your ultimate objective which is building sales for your home business opportunity.
The great thing about an opt in e-mail list is that it gives you the opportunity to build a trusting and lasting business relationship with an unlimited number of people for no more than the cost of a professional auto responder service and the time it takes you to research and write your newsletter messages. It is important to build and nurture your list without pressuring them to buy your product or service. Once you have won them over you will have turned strangers into customers for life.
Hi Walt,
Thanks for the reminder. It is very important to start building a relationship with your readers. They need to know that you are knowledgable in your niche and that the only reason you are contacting them is for useful info. and not trying to sell.
Lyle Holmes
February 28th, 2010 at 7:11 pm<aEarn Money On The Internet