Mar
What Are The Advantages And Disadvantages Of Google Adwords?
I recall getting one of those survey phone calls years ago asking my opinion regarding the future of the Internet and the world wide web. And, I remember that my response was rather negative. Boy was I wrong.
The way we search for information and even the way we communicate are completely different due to the Internet. Google owes its existence to the Internet while on the other hand the Internet would not have grown so rapidly without Google. Another positive is that Google helps us grow our Internet home businesses quickly using Google Adwords.
Google Adwords was created in 2000 and is a pay-per-click program. This is a site where the website owner pays Google for the exposure he or she gets on Google’s search engine which in turn drives traffic to the site and increases business.
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However, before deciding to use the Google Adwords for your marketing your home based business, you need to look carefully because there are a lot of advantages and disadvantages involved.
Advantages of Google Adwords
Recent research reveals nearly sixty five percent of internet users resort to Google to search for relevant information. It’s a fact thatGoogle Adwords reaches an unbelievably huge audience
As a result you can expect that once a link to your website gets displayed on Google via Google Adwords, it is likely to generate clicks and bring visitors to your site who have an interest in what you have to offer.
If you’re operating on a moderate budget of around $400 a month, you can have success promoting your brand in the online world. And if you set up your ads and your landing pages correctly, you can hope to recoup your Adwords budget and make a considerable profit.
Another advantage of Google Adwords is the cost factor. Google charges its clients according to the pay-per-click scheme. Hence, the usage comes free of cost, and if an ad attracts zero clicks, you pay zero cents.
The position that an ad gets on the Google search page depends on the budget specified by the client but that is another issue. The budget can range from a penny a day to as high as $100 per day. An Adwords budget of 1 cent a day won’t get you much if any traffic. By the same token you don’t need to anywhere near the top end of that scale to be successful.
Furthermore, with Google Adwords you get the flexibility to alter the Adwords according to your preferences – something you cannot expect to do with other mediums of advertising. It takes only fifteen minutes to put adverts on Google Adwords, so changing it frequently according to the user pattern does not take up a lifetime.
Disadvantages of Google Adwords
Google Adwords has its disadvantages too. The biggest of them is that Google Adwords do not provide any information about the performance of a competitor. It is Google’s policy not to share competitor’s performance data, which can make it difficult to devise an effective marketing strategy.
Another drawback with Google Adwords is the limited amount of copy space available. One has to squeeze everything within seventy characters, which can sometimes be very difficult.
In spite of these drawbacks, Google Adwords can still be a very profitable business marketing option if you wish to gain some exposure in the overcrowded online world of today.