Some of the work of improving your website ranking can and must be done on the website itself. We are talking here about search engine optimization. This involves posting original and relevant content on your website which includes the keyword phrases that will help bring a targeted audience to your site. Placing those keywords in your headline, sub headline, opening and concluding paragraphs, and designing your web page so that it is easily navigable by search engine spiders are all part of the process of SEO.

Each page of a well-designed website demonstrates good search engine optimization. In addition, each page on the website will support the other pages through a series of hyperlinked keywords links. For example, as well as the navigation menu in the sidebar or somewhere at the top of the website, you will also find hyperlinked keywords links to the various sections of the website at the bottom of each web page. A site map is also beneficial for website SEO purposes, and for helping visitors to navigate your website.

The other part of the work for improving your website ranking must be done elsewhere on the Internet. You can accomplish this by building back links to your site from other websites. Link exchanges are still helpful, but search engines give much more credit to independent Backlinks, or one-way links. This is because when a Webmaster adds a one-way link to his page he is sending out a message that the target website offers useful content for readers of his own website.

If you want your website to dominate your niche market on the search engines, you need to concentrate on building a web, or a pyramid of one-way Backlinks to your website.

What kind of websites should you be targeting for your one-way Backlinks? Actually, there is a wide range of websites that you should seek out in your back link building campaign. The sites where you post your links should have themes similar to your website for best results. The kind of sites you want to target are blogs, forums, article directories, Web directories, social networking sites, and authority sites in your field of business.

Another factor to bear in mind when seeking out websites for your back linking campaign is the page rank of the web page you want to link back from. A page rank of “PR5” is the most desirable. However, if you think that a lower ranked website has potential, then do not hesitate to post some content and generate a Backlink to your website on it.