WC Gem’s Home Based Big Money Business

 One of the primary factors behind the popularity of the Internet is the ease with which an endless amount of data can be searched. So, if you think about it, the Internet would not be the same without Google and Yahoo.

The results businesses usually get for marketing is much better using search engines  than by utilizing much more expensive traditional media such as television and radio.

Both Google and Yahoo have their own pay-per-click programs. Google’s pay-per-click program is called Google Adwords and Yahoo’s pay-per-click program is popularly known as Overture or Yahoo Search Marketing.

Each of these programs has its advantages and disadvantages. Let’s take a comparative look at them and their pay-per-click services.

The primary factor associated with any pay-per-click is the cost. The Yahoo Search Marketing program’s lowest bid is ten cents while for Google Adwords it is $0.05.

The advantage with Yahoo is that you have to pay only one penny more than the next highest bidder. For example, if you’ve bid at $2.50 per click and the next highest bidder has bid at $1.20, then you would have to pay only $1.21.

Yahoo Search Marketing allows you to see what the competitors are bidding, which can help you to set your budget. On the other hand, Google Adwords’ policy does not reveal any information about your competitors.

Google Adwords does, however, have one big advantage, and that is its complex algorithm. While Yahoo places a higher bidder on a higher rank, you could get placed higher on Google Adwords if the click-through rate is better, even though the bid may be lower. This is a significant advantage and it fairly balances the other disadvantages of Google Adwords.

But there is another side of the coin. , Google Adwords regularly drops ads which have faired poorly with users. While chances of an ad getting dropped are very rare in the case of a low click-through on Yahoo, Google’s policy  does ensure high quality of ads but can be very annoying for some advertisers.

Now let’s talk about the simplicity of both these pay-per-click programs. Google Adwords allows you to select the language and the country you want to target. All this can be done by using a simple drop down menu but this feature is not available in Yahoo Search Marketing. You’ll need to register separately for each country and language and there are only twenty countries available in Yahoo Search Marketing.

Finally, when you consider all factors, I suppose you have to look upon Google as the favorite. It does have some additional advantage in that you can choose the country and the language you want to target and it can be done very easily. Yahoo only has only 20 countries and you have to register for each one individually. Still, in the end, many of the top Internet marketers make use of both systems.