Nov
Internet Affiliate Marketers And Personal Branding. Who Is Your Brand?
Something that is often emphasized in training courses aimed at Internet affiliate marketers is promoting your own business and not somebody else’s. Yet, in spite of this advice, most affiliate marketers spend most of their time promoting other people’s products using the resources supplied by affiliate programs which serve only to promote the business behind the program. For all intents and purposes the affiliate marketer remains invisible.
This is most in evidence on the traffic exchanges. You only have to surf any traffic exchange for a few minutes to notice that most of the pages being promoted are cookie cutter pages that have been supplied by this or that affiliate marketing program.
This is in spite of the fact that traffic exchange training manuals constantly emphasize the importance of making your own squeeze pages, and using them to market yourself along with the products and services that you are offering.
Again, if you look at affiliate marketing websites, you often see a lot of promotional material for the affiliate products and services, and nothing about the owner of the website. Very often, affiliate marketing website owners seem to prefer to hide behind the products they are trying to sell. This is a big mistake.
Most successful affiliate marketers have risen to the top with the help of personal branding. Everybody who has been involved with Internet marketing for any amount of time is thoroughly familiar with names such as Ewen Chia, Mike Filsaime and so on. These successful marketers are probably much more famous than the products that they promote.
Perhaps you are thinking, “Well, they are experts and I’m just a beginner.” My message to you however is that anybody can build a personal brand and, in fact, the sooner you begin to do so, the better it will be for your business.
So, who are you? And who, rather than what, is your brand?
Your personal brand is simply a projection of the kind of perception you wish people to have of you in relation to your business. Of course, the perception should stand up to the reality when people do business with you. Your personal brand will be your own unique combination of your personal style and character in relation to your customers and the products and services that you deliver to them.
To build your personal brand, you will need to think about what you have to offer in terms of personal strengths, knowledge and expertise, reliability, and trustworthiness.
You will also be looking out for their unique perspective which you can bring to your online business, and by which you will be easily known and recognized. Developing your own personal brand, based on the person that you are and the products that you deliver, will help you to take control of how people perceive you in the market. Building your own personal brand will help you to control people’s expectations of who you are, of what you offer and of your ability to deliver what you offer.
Building a strong personal brand is especially important for Internet affiliate marketers, as it gives people a strong reason to purchase affiliate products and services from you and not from somebody else, and it ensures that you are promoting yourself first whenever you recommend other people’s products.
So, once again, “who are you?” and “who is your brand?”
“I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn’t arrived yet. I have just one day, today, and I’m going to be happy in it.”…Groucho Marx
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