21
May

4 Keys to Choosing a Web Host For Your Home Based Big Money Business


I am not here to try to tell you what web hosting company is the best. There are a number of high quality web hosts to choose from. What you need to do is develop a plan to determine which host will best serve your needs in hosting your home based business.  By creating an effective assessment strategy, making your decision will not only be faster and easier, but also much more likely to be right one the first time.  Here are some simple, yet effective ways to help you in this process.

4 Steps to Choose a Web Host

1. Determine the Type of Hosting You Need

Before you even look at prospective web hosts, decide what type of hosting you need.  The most common options available are shared hosting, VPS (Virtual Private Server) hosting, and dedicated hosting. If you are just starting out, then shared hosting would probably be the right choice. However, if you are planning to expand quickly or need root access, then VPS or dedicated hosting may be what you are looking for.

2. What Features Do You Need?

It may be difficult, but it is a good idea to decide what options you really need. Once you start reading the lists of features that are available, you will likely convince yourself that you need features that are not actually necessary for your business.  Many of these are fancy bells and whistles that are not necessary and you, more than likely, would never use them.

3.   How Much Can You Afford To Spend?

After you have completed the first 2 steps, it is time to actually begin your search. Using the needed features as a guide along with the amount your budget will allow, choose the best 3-5 web hosts available. Sometimes web hosts offer special promotions and usually a discount if you pay for a full year rather than monthly. It will pay you to take a few minutes and search the web for coupons and specials that web hosts on your list may be offering

4.   What Are the Intangibles?

Customer service is often what separates the good hosting companies from the elite hosting companies.  Search the web for user reviews, browse forums, and even contact their customer support staff directly.  Take note of things like response time, how good the response was, how you were treated, etc. There are a number of great web host companies, so there is no reason to deal with poor customer support.

 

If you follow these steps you should not only save time but also have greater expectation of choosing the best web host for your home based big money business. It will pay you to make the right choice the first time.

27
Apr

3 Tips To Create A Highly Targeted PPC Advertising Ad


If you are using or even thinking about PayPerClick advertising for your internet home business you naturally want as many people as possible to click on your ad and see your offer. However, this should not be your primary focus. Remember, you are paying for every click, which means every click needs to be from a highly targeted visitor, so your focus should be on creating a highly targeted PPC ad.

 

How do you create such ads?

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1. If you are selling something, don’t hide it.

The vast majority of internet searches are done by people who are looking for a free solution.  Would you really want them to click on your ad if they aren’t willing to pay for the solution they’re looking for?  Free searchers can drive up PPC advertising costs faster than any other source, so it is important that your ad tells people that you are selling something, not giving it away.  The easiest way to do this is add a phrase such as: “Instant Shipping”, “Free Quote”, or “Special Sale”. All of these phrases imply that they are part of the purchasing process, so everyone who clicks on your ad will know that something is being sold, not given away.

2. Be Specific

Being specific is one of the keys to drawing a highly targeted visitor to your PPC advertising campaign.  By using vague phrases like: “highly recommended” or “industry leader”, you are not giving potential buyers anything tangible to relate to.  Instead, try to be as specific as possible such as: “9 out of 10 users recommend XYZ”. This is something tangible the visitor can understand.  It also confirms the quality of your products before the potential buyer views your website.  It also give searchers a reason to click on your ad over your competitors.

3. Use Visual Action Words

A target audience is usually bombarded by ads from your competition because so many PPC advertising campaigns do a poor job of grabbing the attention of their target audience. If you want your ad to stand out, it is important to use more visual verbs and fewer adjectives. The effectiveness of adjectives has continued to diminish over time due their overuse.

 

 When possible, try to use verbs that immediately give the reader a visualization of your product.  For example, instead of using a phrase like:  This book provides step by step instructions for becoming a successful affiliate marketer; try to use visual action words which also transfer ownership to the reader such as: This book will take you on an exciting journey in easy to understand language giving you all the information you need to make money as an affiliate marketer.

 

Increasing click-thrus, although important, is not the key to creating a successful, targeted PPC advertising campaign.  It is more about pre-selling to a highly targeted group of potential buyers. If you let searchers know that you are selling, if you provide specifics, and use visual action words to tell a story, you will get click-thrus from the customers you want while eliminating most of those wasteful click-thrus from untargeted freebie-seekers.

10
Apr

How E-book Creation Can Help You As An Internet Marketer


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Creating a unique and useful e-book is one way for an affiliate marketer to stand out from the crowd. E-book creation is not as difficult as you may think. The beauty of producing an e-book product is that you can easily edit, expand and update it any time you wish.

I recommend that your first e-book is one that you offer as a free product to encourage your website visitors to sign up to your e-mail mailing list. Make sure your book is targeted at a niche market where people are eager buyers. Even though you are giving away your book, the aim is to promote yourself and indirectly, your products or affiliate products through the information that you provide in the book.

The best way to get your prospects to read your book is to focus on a particular problem or two that they may experience and explain to them the solution or solutions that are offered in the book with specific references to the pages where they can find them.

 

The information you provide should be thoroughly informative and genuinely useful to your target audience and should be written as an editorial review. But, do not make it into a sales letter.

The fact that your e-book is unique and targeted to a certain niche market will make it far more likely that visitors to your website will opt into your mailing list in order to access the information in your e-book.

So how do you research and write your e-book?

Start by doing some research on Google and on some of the major article directories such as Ezinearticles. Check out the questions people are asking on relevant forums. Create a file of information based on your reading.

Check other sources of information off-line, such as relevant magazines and books to find out what the hot items are.

Once you have completed your research, reduce everything to a rule of three. Divide your e-book creation process into three parts or chapters plus an introduction and a conclusion. Tell the reader something about yourself and your business in the introduction and in the conclusion. These are also good places to add links to your website.

Also, the introduction is the place where you tell the readers what you will tell them in the main body of the e-book. The conclusion is the place where you summarize what you have told the reader in the main body of your e-book.

Each chapter can then be divided into three main points. Each point can consist of about 100 words. Each chapter should have an introduction and mini conclusion of its own.

This structure can be set out like this:

Introduction – 150 words

Chapter 1

– intro – 50 words

– points 1, 2 and 3 of about 100 words each

          conclusion – 50 words

Chapters 2 and 3 repeat the same format

Conclusion – 150 words

===
TOTAL = 1,500 words

The number of words in each chapter are purely guides. So if you genuinely have something of use to say, say it. The idea is just not to get too wordy.

            

Should you find each chapter of your e-book growing in size, then you may have enough material to write more than one book. Perhaps you could  break it into an e-book series. Offer your first e-book free, and sell the follow-up volumes.

You can also spice up your e-book by adding tip boxes, graphics, checklists and so on.

Whenever you are discussing something relevant to one of your products, hyperlink an appropriate key phrase and point it to the relevant product. Just be sure not to overdo it.

Proof read the text before you publish it. At the very least you should run it through a spell check program. Unfortunately, spell check programs do not catch every mistake so it is advisable to print off a hard copy and go through it carefully and mark any places where you find problems with grammar, repetitive phrases, wrong versions of words (“there”/”their”) and so on.

Finally, you will have to decide on the format you want your e-book to take. PDF is one popular format, but you can also use HTML,  plain text .txt and other formats. See http://en.wikipedia.org/wiki/Comparison_of_e-book_formats for a
comprehensive range of possibilities.

E-book creation does take some work but need not be as intimidating as it may seem if you break it down into a series of easily accomplished tasks. If you create your own e-book you will stand out from your competition. You will also offer your website visitors a unique and useful product that may lead to an increase in sales. And, last but not least, you will retain 100% of the profit on any sales that you make as opposed to just a percentage of the sale of someone else’s product.



07
Apr

Is Yahoo Search Marketing Better Than Google Adwords?


 One of the primary factors behind the popularity of the Internet is the ease with which an endless amount of data can be searched. So, if you think about it, the Internet would not be the same without Google and Yahoo.

The results businesses usually get for marketing is much better using search engines  than by utilizing much more expensive traditional media such as television and radio.

Both Google and Yahoo have their own pay-per-click programs. Google’s pay-per-click program is called Google Adwords and Yahoo’s pay-per-click program is popularly known as Overture or Yahoo Search Marketing.

Each of these programs has its advantages and disadvantages. Let’s take a comparative look at them and their pay-per-click services.

The primary factor associated with any pay-per-click is the cost. The Yahoo Search Marketing program’s lowest bid is ten cents while for Google Adwords it is $0.05.

The advantage with Yahoo is that you have to pay only one penny more than the next highest bidder. For example, if you’ve bid at $2.50 per click and the next highest bidder has bid at $1.20, then you would have to pay only $1.21.

 

Yahoo Search Marketing allows you to see what the competitors are bidding, which can help you to set your budget. On the other hand, Google Adwords’ policy does not reveal any information about your competitors.

Google Adwords does, however, have one big advantage, and that is its complex algorithm. While Yahoo places a higher bidder on a higher rank, you could get placed higher on Google Adwords if the click-through rate is better, even though the bid may be lower. This is a significant advantage and it fairly balances the other disadvantages of Google Adwords.

But there is another side of the coin. , Google Adwords regularly drops ads which have faired poorly with users. While chances of an ad getting dropped are very rare in the case of a low click-through on Yahoo, Google’s policy  does ensure high quality of ads but can be very annoying for some advertisers.

Now let’s talk about the simplicity of both these pay-per-click programs. Google Adwords allows you to select the language and the country you want to target. All this can be done by using a simple drop down menu but this feature is not available in Yahoo Search Marketing. You’ll need to register separately for each country and language and there are only twenty countries available in Yahoo Search Marketing.

Finally, when you consider all factors, I suppose you have to look upon Google as the favorite. It does have some additional advantage in that you can choose the country and the language you want to target and it can be done very easily. Yahoo only has only 20 countries and you have to register for each one individually. Still, in the end, many of the top Internet marketers make use of both systems.

03
Apr

How To Save On Your Budget And Get The Maximum Out Of Using Google Adwords


The Internet has become a prime location for marketing products and services. There are so many ways to market a product online such as search engine marketing, blogging, article marketing and social media networking. While all of these are excellent marketing strategies that can be done with little or no marketing budget, they do require time and effort before they start yielding results.

If you are in a hurry to get your online Internet home business off the ground, an effective way is by using Google Adwords.

This is a program started by Google to help clients draw traffic to their websites. Of course you must pay  and that means paying for each visitor. The challenge you face is to make certain  that you use the program wisely in order to avoid spending a lot of money on the ads with very little return. So be sure to use all the tools available to optimize Google Adwords

The next question is where do you start?

Setting up an Adwords marketing strategy is your first step. This means finding and listing relevant keywords. We all know that Google works on the concept of keywords and the same is true for Google Adwords.

Let’s suppose you’ve got a website that sells exotic teas, the most relevant keyword would be “tea”. However, because tea would be such a popular keyword it would be bid on by a lot of other competitors which can increase the cost per click. Therefore, you should choose a niche keyword or a keyword phrase such as exotic Chinese teas.

This will reduce the overall cost of the marketing campaign. Subsequently, you would be able to drive some niche and good quality traffic to your website.

You can get help with keywords by using Google Adwords tool. It may take a lot of brainstorming but keep going until you have around 100 or so various keyword options.

Once you have drawn up a list of keywords , the next step is to figure out what exactly you’re looking for, to get out of Google Adwords. For instance, if you’re focusing on direct sales, you need to have a secure e-commerce system in place, including good quality content on your website. Without giving the content on your website the due attention it needs, you can never hope to succeed with Google Adwords.

When you sign up with Google Adwords you must specify a daily budget, the language and various other facets related to it. Once you’ve signed up with Google Adwords, you need to make use of the conversion tracking resources to keep a check on the success ratio of your campaigns and you need to do this frequently.

Conversion rate measures the number leads generated with the help of using Google Adwords against ones which actually bring in some revenue. You’ll have to go through the Google Adwords documentation campaign to understand the ins and outs of conversion rate.

Another great tool for checking the progress of your Google Adwords program is the Google analytics tool. It lets you gauge user-response to a website and the list of keywords which attract the maximum traffic. In addition to these tools, you need to review and upgrade the ad copy based on the results you are getting.

 

The main thing is to pay frequent attention to what is working and what isn’t and to make necessary changes. Google Adwords does work but it requires attention and some effort on your part. If you take the time to all the nuances related to using Google Adwords, you will  generate a lot of targeted traffic to your website in a much shorter space of time than by using those methods I referred to in the opening paragraph.

31
Mar

What Are The Advantages And Disadvantages Of Google Adwords?


I recall getting one of those survey phone calls years ago asking my opinion regarding the future of the Internet and the world wide web. And, I remember that my response was rather negative. Boy was I wrong.

 

The way we search for information and even the way we communicate are completely different due to the Internet. Google owes its existence to the Internet while on the other hand the Internet would not have grown so rapidly without Google. Another positive is that Google helps us grow our Internet home businesses quickly using Google Adwords.

 

Google Adwords was created in 2000 and is a pay-per-click program. This is a site where the website owner pays Google for the exposure he or she gets on Google’s search engine which in turn drives traffic to the site and increases business.
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However, before deciding to use the Google Adwords for your marketing your home based business, you need to look carefully because there are a lot of advantages and disadvantages involved.

Advantages of Google Adwords

Recent research reveals nearly sixty five percent of internet users resort to Google to search for relevant information. It’s a fact thatGoogle Adwords reaches an unbelievably huge audience

As a result you can expect that once a link to your website gets displayed on Google via Google Adwords, it is likely to generate clicks and bring visitors to your site who have an interest in what you have to offer.

 If you’re operating on a moderate budget of around $400 a month, you can have success promoting your brand in the online world. And if you set up your ads and your landing pages correctly, you can hope to recoup your Adwords budget and make a considerable profit.

Another advantage of Google Adwords is the cost factor. Google charges its clients according to the pay-per-click scheme. Hence, the usage comes free of cost, and if an ad attracts zero clicks, you pay zero cents.

The position that an ad gets on the Google search page depends on the budget specified by the client but that is another issue. The budget can range from a penny a day to as high as $100 per day. An Adwords budget of 1 cent a day won’t get you much if any traffic. By the same token you don’t need to anywhere near the top end of that scale to be successful.

 

Furthermore, with Google Adwords you get the flexibility to alter the Adwords according to your preferences – something you cannot expect to do with other mediums of advertising. It takes only fifteen minutes to put adverts on Google Adwords, so changing it frequently according to the user pattern does not take up a lifetime.

Disadvantages of Google Adwords

Google Adwords has its disadvantages too. The biggest of them is that Google Adwords do not provide any information about the performance of a competitor. It is Google’s policy not to share competitor’s performance data, which can make it difficult to devise an effective marketing strategy.

Another drawback with Google Adwords is the limited amount of copy space available. One has to squeeze everything within seventy characters, which can sometimes be very difficult.

In spite of these drawbacks, Google Adwords can still be a very profitable business marketing option if you wish to gain some exposure in the overcrowded online world of today.

27
Mar

What Is The Mystery Of Google Adwords ?


 

Can you imagine, with the volume of information online today, how difficult it would be to find what you are looking for without the help of a search engine like Google? Quite simply the Internet would not be the active force that it is today.

Because it has happened we have a great business opportunity to make money on the Internet today. This applies both for Google as well as a business trying to market its product. Google Adwords is the largest pay per click program on the Internet and has great exposure value attached to it. For anyone interested in marketing a product online Google Adwords offers a great opportunity to do this.

Unfortunately, many people do not understand how Google Adwords works. As a result they end up spending too much money with too little results.

Google Adwords is unique due to its advanced ranking algorithm. Most of the pay-per-click programs seem to operate under more open boundaries which usually mean the higher the bid on a keyword resulting in  the higher the rank of the ad.

However, this is not entirely the case with Google Adwords. Google Adwords takes into account a lot of other factors, such as click-through rate, relevance of the content and of course, the bid.

Adrank, the name of Google’s ranking algorithm, essentially multiplies the highest bid with the click through rate the ad gets. So, for example, if a client’s bid is 30 cents and the click through rate of the ad is 2, then the Adrank would be 6 for the client’s ads.

Another factor Google Adwords has introduced in its algorithm is called “quality score”. There isn’t much information available about this aspect of Adrank but apparently, the quality score of an ad is determined by the click through rate, the relevance of the text, the performance of the keywords and the quality of the landing page.

We often think that Google Adwords operates  a manual process of review and then slaps or applies demotions in ranking. However, this is not correct. There are tens of thousands of clients registered with Google Adwords and manual supervision of such a huge database is virtually impossible for mere humans. Therefore, Google employs a complex automated system which takes into account various factors to slap an ad.

Quite frequently website owners simply copy the landing page of another website. This duplication of content is one of the chief reasons why an ad is slapped.

 

Another reason is to the use of controversial keywords that cause customer complaints.

Before you take the plunge and market your web pages with Adwords, my advice to you is to go through the online tutorial that Google Adwords provides. This will help you to avoid the frequent mistakes that many home business Internet marketers make and also save you money.

15
Mar

4 Things NOT To Do If You Market With Google Adwords


If your goal is to get traffic to your sales page as quickly as possible, Google Adwords is the way to do it. Setting up a Google Adwords account is easy and you can be getting targeted traffic to your website within a few hours of launching your first campaign.

However, many inexperienced Google Adword users make some common mistakes. As a result their ads usually fail to produce a profitable outcome. There are certain steps, which are really not difficult to implement, that you can take to avoid these mistakes.

Let’s look at the most common “Google Adword Failures”:

1. Don’t Target Keywords: This is the most basic mistake you can make with Adwords. If you use generic keywords you will not only raise the cost per click, but it will also result in failure to convert clicks into sales. An example of this would be using a keyword phrase such as “home business.” Competition for keyword phrase such as this would be extremely high and that will drive up the cost per click.

However, the keyword is not very specific and so even if your ad does attract a few clicks the chances of getting a sale are really very low indeed. In short, you need to be as specific as possible when choosing your keyword phrases.

2. Don’t Organize Ad Groups Properly: Starting with your primary keywords, build a series of tightly focused and related keyword phrases for each ad group. It does not matter how many ad groups you create, as long as the terms within each group are tightly related and not too numerous. Twenty ad groups with 10 to 15 related phrases in each one is better than five ad groups with forty or fifty phrases per group.

3. Don’t Track Ad Performance: An important point to remember is that Google supplies its own free tracking service. In spite of this, failure to track ad performance is a common failure If you don’t track your ads you will have no idea which ones are working and which are not. You can track individual keywords within the groups, so not only can you find which groups are performing best you can also find your best performing keywords within the groups.

4. Don’t Budget Properly: Setting your daily budget too will result in not getting much traffic at all because daily budget is one of the factors that Google measures when deciding which adds to prioritize. If you place one Google ad on a five dollar a day budget you’re not going to achieve very much. What I mean by this is that if you have less than $150 a month to invest in Google ads you should probably avoid Google ad words altogether.

On the other hand, it is also important to avoid the opposite mistake of not capping your daily Adwords budget and of trying to go for the top spot with every ad. Instead, experiment with ad placements to see if you can save money by aiming for third, fourth, or even fifth or sixth spots for your keyword terms. In this way you will get more exposure for your ad at less expense and you may find that you can achieve a good click through rate in those positions.

 

If you are using Google Adwords as part of your marketing campaign, I hope you are doing well with your home based big money business. If not, review your Adwords promotion to be sure you are avoiding these 4 mistakes.

04
Mar

How To set Up a Sales Page For Your Work At Home Business Site


How do you decide on the best web page techniques to help you communicate effectively with your projected visitors? This is a pressing problem that a lot of Internet marketers face after they have set up their websites

Quite often many Webmasters set up an anonymous, official looking website. Then they use a writing style that is full of sales jargon that seeks to persuade the visitor to buy their product or service.

 This kind of approach is really backward because it focuses on the desire of the website owner to sell products rather than on the needs of the website visitor. Before you can even think about selling anything to your visitors you need to think about where they are coming from and what information they need to know in order to feel comfortable on your website.

You can be sure that if they don’t feel comfortable when they arrive on your webpage they will very quickly leave and you won’t see them again.

So what kind of things should you tell your visitors? And how should you be presenting that information? Here are a few guidelines:

1. Tell them who you are. Use your real name and it will help even more if you post a photograph of yourself on your webpage.

2. Tell them in a clear concise way what your website is about and what it can do for them. Another way to look at this question is from the visitor’s point of view. Imagine that the first things your visitors ask when they visit your website are, “What can I do here?” “What’s here for me?” Answer these questions plainly and clearly.

3. Tell them why your website is the best place for them to do it. This is where you establish your “unique selling proposition”. Remember, your unique selling proposition should be communicated in terms of how it will benefit your visitors. If it is a unique feature of your products, then you need to show your visitors how it represents a unique benefit for them. The key here is not to try and “sell” the product, but to “tell” the visitor how the product will benefit them.

4. Write an editorial and not a sales letter. Remember to focus on the need of the visitor for information and fulfill that need. An editorial webpage will have specific headlines, quantifiable data, and can also include testimonials from people who have tried the product. One thing to avoid, however, is a fake product review because people can see through them very easily. If you decide to recommend a product on your website, be sure to purchase it and thoroughly test it yourself so that you know what you are talking about.

You should be able to describe every stage of your relationship with that product in authentic detail. You should be able to talk about the purchase, payment and delivery, packaging, instructions, and how the product lived up to your expectations.

5. Keep your layout and design clear, simple and specific. The more links and banners there are on your webpage the less likely it is that your visitors will follow the desired path through your web copy on any given page. Double and treble column web pages divide the reader’s attention. There should be a clear path through your webpage from beginning to end. The headline should be as specific as possible and important information should be made prominent so that the visitor will see it as he or she stands the webpage.

6. Use graphics to emphasize the incentives behind your offer. We are talking here about guarantees seals, photographs of testimonial give those, and so on.

7. Offer a cast iron 100% money back guarantee for any product you sale.. Repeat the guarantee on the sales form, or directly above or below the sales button.

There are many more things to be said about sales pages; even debates between the use of long or short sales copy. However these seven tips will help you to avoid some of the most common mistakes that inexperienced marketers make when setting up Internet sales pages for your work at home business opportunity.
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02
Mar

Why Facebook Pages Are A Way To online Business Opportunity Success


 

Facebook is fast becoming a big rival of Google and  Facebook Ads are increasing at a rapid rate. Not only that, Facebook now has over 400 million users worldwide, 100 million of whom live in the USA.

As a result Facebook has become simply too big for a serious Internet marketers to ignore. Even so I think that the majority of home-based Internet entrepreneurs have not even begun to consider Facebook as one of the most important weapons in their Internet marketing strategy. This Feeling exists in part because a lot of people still think of Facebook as being the place on the Internet where you link up with your friends and family and therefore feel uncomfortable mixing social chat with business promotion.

If that’s the case why not create multiple accounts in Facebook? Unfortunately, Facebook strictly limits each person to just one Facebook account (http://www.facebook.com/help/?faq=12839).

So what do you do if you want to tap into the huge amount of traffic that is available on Facebook? You’re probably not ready to buy Facebook Ads. And you don’t want to clog up the news feed on your personal Facebook page with a lot of business messages, sales pitches and comments from “friends” who you have never met and who are hoping for a chance to do business with you.

The answer to that question is to simply edit your newsfeed to accept posts from people you want to hear from. That is a good way to clean up your Facebook page without deleting business friends from your list, but it doesn’t do much to help you publicize your business brand.

The real solution to the problem is to take advantage of Facebook pages. A Facebook page can be used to market a specific product or service through your Facebook account. Once you have a page set up you can promote it and invite other Facebook users to become “fans” of your page. Fans are not the same as friends and they won’t show up on your main Facebook site although news from any pages that you become a fan of will show up in your news feed.

Setting up a series of Facebook pages for each of your products or services is a great way to tightly segment your Facebook traffic into specific audiences and to keep your business activities away from your social activities.

You can post text, photos, videos, discussion boards and numerous other Facebook applications to your page. The page will also provide good link possibilities to your other webpages and blogs.

Speaking of blogs, you can set up blog feeds on your fan pages and publicize your fan pages on your blog

How well your fan pages do will depend to a great extent on the effort you put into them. Some pages are simply popular because of their subject matter. Currently one of the leaders is the “young educated women” category. If you can find a product or service to match that niche or another popular one you could be on your way to a successful online business opportunity.

Facebook pages are free and easy to set up. All you need to do is go to http://www.facebook.com/pages/create.php to get started.


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